What this site collects, and what it leaves alone
This site measures how it is read and takes messages through one form. It runs no advertising, builds no profile of you, and sells nothing to anybody. Below is the whole of it, named rather than summarised.
Nothing that identifies you, unless you type it into the form yourself.
The site uses Google Analytics 4 to count how it is read. It records which pages are opened, roughly where in the world the reader is, what brought them here, and which things on a page get clicked. It does not know your name, your company or your email address, and we have no way to turn any of it back into a person.
Google works out an approximate location from the network address your browser connects with. That address is used for the lookup and is not stored in our property. What we see afterwards is a city or a region, at the level of "someone in Columbus", which is the same thing every website in the world can see.
Every measurement the site takes, named.
Most sites describe this in a sentence about "usage data". This is the actual list, and there is nothing running that is not on it.
page_view
Which page was opened, where the visit came from (a search engine, a link on another site, a typed address), and approximate location, language, browser and whether the device is a phone or a desktop.
scroll
Fires once if a page is scrolled to the bottom. It tells us which pages get read and which get abandoned near the top.
click
Fires on a link leading to another website, and records which link. Links inside this site are not recorded this way.
file_download
Fires if a document is downloaded, and records which one. The site publishes no documents today, so this currently never fires.
form_start, form_submit
Fires when the contact form is first typed into, and again when it is submitted. Neither event carries what was typed.
cta_click
Fires on the buttons that lead to the contact page, and records the button text and the page it was on. It tells us which invitation people accept.
email_click
Fires when an email address on the site is clicked, and records which address.
contact_submit, contact_invalid, contact_failed
Fires on the contact page once the form has been answered, recording only which of the three outcomes happened: it sent, it was rejected as incomplete, or it could not send at all. None of them carries a name, an address or a message.
Two, both from Google Analytics, both only for counting.
_ga
Set by Google Analytics. Holds a random identifier so that two visits from the same browser can be counted as one returning reader rather than two strangers. It expires two years after the most recent visit.
_ga_0G7BKMC828
Set by Google Analytics. Holds the state of the current visit, so a reader who opens six pages is counted as one session. It expires two years after the most recent visit.
There is no third cookie. The site sets nothing of its own, carries no advertising pixel, and has no login to remember you by.
One thing that is not a cookie but is worth saying plainly: the page typefaces load from Google's font servers, which means your browser tells Google it asked for them. That happens on the majority of the web and it happens here. If it matters to you, a content blocker stops it and the pages still read.
It becomes an email to us, and that is the whole journey.
The form asks for a name, an email address and a line about the work you want more of. A company name and a phone number are optional and the form says so. When you send it, it becomes an email to admin@groundsignalagency.com. There is no database behind this site, no customer record is created, and nothing is added to a mailing list.
The message then lives in our email, where we keep it while a conversation is live and for as long afterwards as our own records need. It is not sold, rented or passed to anyone else. The form also carries a hidden field that people never see and automated spam usually fills in, which is how the obvious junk gets dropped before it reaches us.
The list of things a site like this usually does, and this one doesn't.
These are settings that were available and were left off, rather than features nobody got round to.
No advertising tracking
There is no advertising pixel on this site, from Google or anyone else, and no remarketing list is built from your visit. Google's "signals" setting, which links what you read here to a signed-in Google account, is switched off in our property.
Nothing is sold or shared
We sell no data to anyone, and we do not pass what you send us to another company to market to you.
No profile of you
We do not attempt to work out which company an anonymous visitor belongs to, and we do not connect analytics to anything you later send through the form.
No tag manager
Analytics is installed directly in the site's own code, where every measurement is readable in one file, rather than through a tag manager where scripts can be added later without touching the site.
Three ways to opt out, none of which break the site.
Block the cookies
Every browser can block or clear cookies for a single site, and most content blockers stop analytics outright. Do either and the site works exactly as it does now. Nothing here is gated behind being counted.
Use Google's own opt-out
Google publishes a browser add-on that stops Google Analytics on every site at once, at tools.google.com/dlpage/gaoptout.
Ask us directly
Email admin@groundsignalagency.com and ask what we hold about you, or ask us to delete it. If you have sent us a message, that email is the thing to ask about, and we will say yes.
If the site starts collecting something new, this page changes first.
This page was last changed on September 18, 2026. It describes what the code on this site actually does rather than what a policy template says a site like this usually does, so it is rewritten whenever the measuring changes, not on a review schedule.
Questions about any of it go to admin@groundsignalagency.com, and get answered by a person.