Growth goals for heavy civil contractors. Start with what the business wants
Established contractors don't come to marketing asking for a channel. They come with a business objective. Five situations account for most of them, and each gives the marketing a different job.
Five situations, and what marketing has to do in each one.
Each page covers the same four things: the situation, why it behaves that way, what marketing's job becomes, and which services carry it.
Expand into new markets
Become known where the business wants work next.
Reach new buyers
Build visibility with the owners, general contractors, and agencies you want.
Become known for more of what you do
Close the gap between capability and reputation.
Strengthen business development
Give pursuit something to build on before the introduction.
Be the company good people want to work for
Look like a company worth leaving a competitor for.
More than one applies.
That's normal. Expanding into a new market usually means reaching new buyers there too. Start with the one that would matter most three years from now.
None of them is quite it.
Five situations cover most of the work, not all of it. If yours reads differently, describe it and we'll tell you honestly whether marketing is part of the answer.
You'd rather start from your specialty.
The industries pages come at the same questions from the side of the work itself.
Win the Right Work
Name the objective and we'll tell you honestly whether it's the kind of problem we take on, and whether it's worth paying anyone to think about properly yet.
Talk about the work you want to win