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Insights

Writing on heavy civil growth

Business questions first, marketing mechanisms second. We write about how the work gets awarded and where marketing honestly helps. The aim is thinking a contractor can use whether or not they ever hire an agency.

In the works

Three pieces are reserved and being written.

Publishing starts when the first one is worth your time. Nothing ships here to fill a schedule, and when a piece is slow it's because it isn't good enough yet.

Reserved

How reputation travels between markets

Being well known in one state does not carry into the next one. What actually moves with you, and what has to be rebuilt.

Reserved

What buyers look at before a bid list exists

Owners, general contractors and agencies form a view of a contractor long before pricing begins. What they are checking, and where they check it.

Reserved

Where marketing helps business development

Some of it moves the odds before a pursuit begins. Some of it has no effect on the award at all.

The territory

Five recurring subjects, one rule: the business question comes first.

Markets and expansion

Buyers and account development

Capabilities and market recognition

Business development and market presence

Marketing decisions and execution

The email

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Win the Right Work

If a piece here reads like your situation, that's usually worth a conversation. There's no pitch deck waiting on the other side of it.

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